The Marketing Formula

Trimble at INTERMAT

International Brand Positioning

There is competition in the construction technology marketplace and our job is to help Trimble build a strong brand position and keep Trimble top of mind when construction technology is being considered.

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BRAND – a Big, Five-letter Word

It is the heart and soul of your organization – it's your reputation.
Brand is how you put your face out there to your clients, to your target audiences, to the world.

We can help. We'll create the strategy to tell the story of your brand and find your next customers.
A Relevant Brand Is Well-defined

Your brand position is how to differentiate your company and your products. It's telling the story of what your organization does, highlighting the value and the benefits of engaging with your company.

We can help you communicate those special qualities to strengthen
your brand and your position in the marketplace.
Brand Awareness –
Influencing New Customers

Brand identity creates awareness for your organization. Recognition for the value of what you offer is why prospects select your products or services and become customers.

We can show you how to talk about your brand in a way to reach your target audience.
Communication of Your Brand

Brand is graphics and messages, as well as customer experiences. Brand is the whole package – it's the sum of all of the authentic qualities of your organization, your products and your services.

We can help you communicate your brand with visuals and content that speak to your audience.

The Value of a Healthy Brand

Brand. Your company has one. Whether you’re working it or not. Your brand is very simply what people think about you.

That’s where The Marketing Formula fits. We can help your organization strengthen, define and if necessary, re-build your brand for greater relevance in the marketplace. Then we help you build a brand positioning and awareness strategy to connect people – your customers and those individuals you want to become your customers – to your organization, your products and your services.

Trimble at INTERMAT

International Brand Positioning

BRAND – a Big, Five-letter Word

A Relevant Brand Is Well-defined

Brand Awareness –Influencing New Customers

Communication of Your Brand

The Value of a Healthy Brand

The Marketing Formula – a true branding agency for today's business environment.

Brand Awareness –
Influencing New Customers

The Marketing Formula –
a true branding agency for today's business environment.